NeoMatrix Business

Fun fact: Loves history. History teaches that one can never have enough passports. Loves therefore also to collect passports.

Luis A. Abril Romero

Head of Business Development

Ever since leaving Spain, Luis has spent more time outside of his original home country than within. He has worked his way up from a humble customer service agent to an internationally experienced business developer. In his last position, he was stationed in the Far East, where he was primarily tasked with figuring out how to sell fine Western spirits to frugal Asian customers.

Because of his dealings with people from all four corners of the world, Luis has developed an obsession with consumer psychology, nudging, the variation of human cultures and the constants of human nature. He likes to remind people that a business’s business is not so much the product or service it delivers but the needs and wants of its customers.

Luis has always been interested in matters of strategy and geopolitics, a passion that he indulged in fully during his university years. During that time, he cultivated a deep understanding of the interplay between the environment, geography, resources, politics, economics, infrastructure, and human behaviour. Luis is thus fully aware of the urgent need for addressing climate change on as many fronts as possible, and hopes to contribute to that goal through his work at NeoMatrix.