NeoTags are a type of ultra-short code. They resemble postcodes, for instance, US zip codes with their 5 digits (+ 4 optional), their British counterparts with their 5-7 alphanumeric chars (e.g N1 7HB), or the 3m squares used by What3Words. Unlike postcodes, however, NeoTags identify a route (not an address!).

NeoMatrix has a deep understanding of route data, compressing it using new knowledge that has been developed as part of our ongoing network research.

NeoTags can compress a 30-minute drive with several (not along route) stops into a string of just 20 characters, which fully encode the route. This is a major saving in data storage, and allows new ways to communicate entire routes, such as an SMS, printed on delivery confirmation dockets, or even spoken verbally over the phone.

Efficient data storage of routes may seem trivial, but is highly critical in the context of providing position visibility to IoT devices, which may have severely limited battery capacity, and storage space. Additionally, the incredible small compressed size of routes saves bandwidth, and also increases the reliability and communication 'windows' when sending data back to base - including sending via externally powered RFID (like toll transponders do).